Now, it doesn’t take a fancy marketing degree to Replica Coach watches realize the PR fruits this will bear for Mini. Should they win, brilliant. Should they lose, the far more likely outcome, then they still benefit from the brand association. Moreover, no one will actually be surprised and think less of Mini if they lose, meaning they have absolutely nothing to lose.No, the real surprise is that Porsche is actually considering taking Mini up on their offer. Steve Janisse, Porsche’s Media Relations Manager, told Jalopnik that “Porsche has the most racing victories of any manufacturer out there — 28,000 and counting — maybe we should go for 28,001,”. Why? Can someone explain why Porsche is even entertaining this? To get back on McDowell? If they lose, it’s a catastrophy and they will be a laughing stock. If they win, then it’s just expected. It’s like throwing a Replica Coach watches prime Ali into the ring with Terry Magee.
Oh, marketing, is there anything you cannot do? Mini recently discovered the joys of social media (thankfully aided by a full page ad in the New York Times, to be fair) when they challenged Porsche to a rather interesting race: they’re betting that a Mini Cooper S will outdo a Porsche 911 (that’s 172 hp as compared to 385).The bet is that Mini’s American president Jim McDowell (with a background at Porsche, one might add) wants to meet with Porsche’s American president Detlev von Platen at Road Atlanta with the drivers of their choice. Should Porsche lose, mr. McDowell will publically wear a t-shirt that says “We Beat Porsche”, alternatively and a lot Replica Coach watches more likely, he’ll wear a t-shirt with the opposite message should Mini lose.
